Zendaya, Jenna Ortega and More Best Dressed Stars Ever at the Emmys

For Zendaya, her ensembles have served as more than just award-winning looks.

“Fashion, in many ways, is a tool for me,” she told Vanity Fair in November 2024. “I consider myself a shyer person, which I guess you wouldn’t quite realize from the crazy, sometimes ridiculous things that I wear. But it’s my armor.”

In fact, she and stylist Law Roach even developed characters for each outfit they pulled.

“We give them little backstories,” she continued. “It does help to create this little persona every time you come out. I just embody this girl—whoever this woman is tonight. It makes the whole process easier because it’s not yourself; it’s a version of yourself.”

She isn’t the only star trying something new at the Emmys. For instance, Seth Rogen has opted for bolder color, stepping out in a pumpkin-spice Brioni look in 2021 and an all-white Brunello Cucinelli tuxedo the following year.