SEO Jobs in New York, NY (2024 Case Study)


In 2024, we studied over 475 SEO jobs in New York City, NY, to determine what employers are looking for.Keep reading if you’re contemplating a career journey in the field of SEO.Key TakeawaysThe average New York SEO salary is $76,235, surpassing the U.S. average by 19%.A bachelor’s degree is needed for 95% of SEO jobs in New York.SEO, social media marketing, and keyword research are required skills for New York SEO jobs. The Average Annual Salary for SEO Professionals in New York, New YorkOur research found that the average SEO job salary in New York City is approximately 19% higher than the national average in the United States.Currently, the average annual salary for an SEO specialist in New York is about $76,235, compared to the US average of around $64,032.Moreover, the earning potential within the New York market is considerable.A notable segment of the industry (83 out of 1,251 positions surveyed) offers salaries exceeding $105,000 per annum.Nonetheless, most SEO roles in New York City offer minimum salaries ranging from $55,000 to $80,000.There’s also a significant part of the market (426 out of 1,251 surveyed positions) where professionals earn between $85,000 to $100,000.Keep in mind that your salary opportunity will vary depending on the type of SEO job you have. For example, you’ll likely get paid less working for a marketing agency.But this doesn’t mean you should avoid it.In fact, working for an agency is an amazing opportunity to work with a wide array of small business and enterprise customers.Minimum Educational Requirements for SEO Jobs in New YorkWhen it comes to educational requirements for SEO jobs in NYC, the vast majority (95%) hold at least a bachelor’s degree.These college degrees are usually in marketing, communications, or a closely related field. There aren’t many “formal” educational programs for SEO.Even so, there’s room in the industry for those without a bachelor’s degree. Roughly one in every 25 job postings is open to candidates with an associate degree or less.Also, most NY jobs call for mid-level SEO experience, with 254 out of 412 positions surveyed falling into this category.Notably, there’s a distribution of entry-level versus senior-level roles and a noticeable leaning toward hiring more entry-level SEO specialists as opposed to SEO managers.In other words, you don’t need years of marketing experience to land an SEO job in New York.Skill Requirements for SEO Jobs in NYCProficiency in SEO best practices is a given when it comes to the skills required for positions in New York.Yet, employers value a suite of additional sub-skills, including:Social Media MarketingKeyword ResearchPerformance MarketingMarketing AutomationAffiliate MarketingDigital MarketingEmail MarketingThese skills suggest employers seek candidates who can contribute to broader marketing campaigns, not just SEO.One thing I found interesting is that web content strategy and content creation weren’t mentioned often. This is probably because most companies like to segment SEO and copywriting out in marketing teams.The other missing skill is link building, which plays a massive role in search engine optimization.One final skill that wasn’t mentioned much was UX (user experience) optimization. If you’re trying to land a high-paying SEO job, then you’ll definitely need to familiarize yourself with these skills.I also recommend learning:How SEO fits into the scope of broader business goalsThe infrastructure of organic search results (for example, SERP features and search intent)Data analysis, web analytics, and agency SEO tools like Google AnalyticsSEO analysis (understand how to diagnose performance)Project managementCommunication skillsAnd even how to work with account teams.It also helps to understand social media strategies, messaging strategies, and web design.In addition to that, here are the most common SEO job titles we found in New York:SEO Manager – Responsible for the overall success of the SEO team and will delegate work to team members.SEO Specialist – The person for executing SEO campaigns that involve keyword research, organizing keyword lists, technical SEO, on-page SEO, and other SEO actions.SEO Strategist – The individual responsible for creating the overarching SEO strategy.SEO Leader – This role is likely similar to that of an SEO strategist.SEO Consultant – Acts more as a strategist and advisor but doesn’t actually execute SEO activities.Some secondary titles we found throughout SEO job descriptions are project manager, social media manager, direct mail coordinator, e-commerce coordinator, digital marketing manager, and content marketing manager.Type of SEO Jobs in NYCIn New York City, most SEO jobs (66.9%) are full-time.Part-time opportunities also make up a significant part, accounting for 33.1% of the market.Regarding the work environment, most positions (72.8%) are on-site. For example, many companies have office locations in NYC and Brooklyn, NY.But we were careful because some listings say they’re in New York, but we found many actually to be located in New Jersey.Still, there are options for hybrid (20.4%) and fully remote (6.7%) roles for those seeking flexibility.ConclusionNew York’s SEO job market offers great salaries and wants bachelor’s degrees and versatile marketing skills. When it comes to job types, full-time, on-site roles are popular, and some flexible work options are available.Also, almost every listing we studied said they were equal opportunity and wouldn’t discriminate based on marital status, sexual orientation, or national origin.One last note: if this seems overwhelming, you should consider getting an SEO career mentor or learning an SEO training curriculum like Gotch SEO Academy.You may also like:

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