Generative AI bias may be far worse than we thought. Here’s what it’ll take to fix it


While bias in generative AI is a well-known phenomenon, it’s still surprising what kinds of biases sometimes get unearthed. JP recently ran a test using Meta’s AI chatbot, which launched in April 2024 for over a dozen countries including India, and found an odd and disturbing trend.

When generating images using the prompt “Indian men,” the vast majority of the results feature said men wearing turbans. While a large number of Indian men do wear turbans (mainly if they’re practicing Sikhs), according to the 2011 census, India’s capital city Delhi has a Sikh population of about 3.4%, while the generative AI image results deliver three to four out of five men.

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