What is On-Page SEO? Finally, a Simple Answer


On-page SEO is the process of optimizing a single page with the intent to rank well in Google. It is not the same as on-site SEO or off-page SEO.On-Page SEO vs On-Site SEO“On-page” focuses on a single page, while on-site SEO coordinates the optimization of an entire website.The processes are entirely different.For example, you can analyze quickly on-page SEO with the Detailed SEO Extension.Scan the title, meta description, URL, and H1 tags to find the primary keyword.If it is, you’ve handled a large part of on-page SEO.But to take it to the next level, you’ll need to optimize the page for NLP (Natural Language Processing). It’s a fancy phrase for writing about topics relevant to the main keyword.You can use a tool like Surfer SEO (read our Surfer SEO review) to find NLP keywords.On-site SEO, on the other hand, focuses on the entire website.Some areas to focus on (that have site-wide implications) include:Site architecturePage loading speedKeyword cannibalizationTopic authorityE-E-A-TOn-Page SEO vs Off-Site SEOThese two are entirely different. Once again, on-page SEO is isolated at the page level. Off-site SEO is the process of acquiring backlinks (link building).Check out our guide on how to get backlinks.Why Does On-Page SEO Matter?On-page SEO is critical for ranking in Google because of relevance. When you structure your page around a keyword phrase, it makes Google’s job of ranking it easier.Just remember that Google is a relevance machine.So your job is to feed it the relevance it wants.At a minimum, place your primary keyword in the URL, title, meta description, H1, and first sentence.Then, use this on-page SEO checklist to take your game to the next level.

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