High 13 Rank Trackers For 2025 and Past | JP
Want to know if your SEO strategy is working?
You need a rank tracker.
Rank trackers tell you exactly where your site ranks in Google for your target keywords. And they track changes to those rankings over time.
Why is this important?
- Rankings directly impact your organic traffic (a #1 ranking gets 27.6% of all clicks)
- Tracking rankings helps you measure SEO campaign effectiveness
- You’ll spot issues before they tank your visibility
- Competitor rank data reveals untapped opportunities
In fact, data shows that businesses using dedicated rank tracking tools are more likely to achieve their SEO goals.
That’s why we’ve tested and analyzed the 13 best rank tracking tools for 2025. We’ll break down their core features, pricing, pros and cons to help you pick the perfect tool for your specific needs.
What features do you need in a ranking tool?
Before going into the tools, let’s cover the essential features that make a rank tracker worth your investment. Features should include:
- Accurate tracking: The tool should provide precise, real-time data about your keyword rankings across different search engines
- Comprehensive SERP analysis: Beyond basic position tracking, look for tools that monitor SERP features like featured snippets, AI overviews, local packs, and knowledge panels
- Competitor tracking: Compare your rankings against competitors to identify gaps and opportunities in your SEO strategy
- Location-based tracking: Track rankings across different geographic locations, crucial for businesses targeting multiple markets
- Mobile vs. desktop tracking: With Google’s mobile-first indexing, tracking performance across devices is a must-have
- Historical data: Access to past ranking data helps identify patterns and measure progress over time
- Custom alerts: Get notified when significant ranking changes occur so you can respond quickly
What’s the best rank tracking tool?
After testing dozens of rank trackers, we’ve identified the 13 best options for 2025. Here we look at each tool’s specialty and starting price.
1. Similarweb
Best for comprehensive market intelligence with advanced rank tracking
Similarweb stands out as the most complete solution for businesses that need more than just keyword rankings. It combines a powerful rank tracker with comprehensive market intelligence to give you the full competitive picture.
You can dig deeper by analyzing the following reports:
Let’s look at each one in detail:
Keywords Report
- Comprehensive view of all tracked keywords’ performance
- Track daily rank changes, search volume, and estimated clicks
- Filter by ranking position, movement, or specific metrics
Trends Report
- Visual representation of ranking changes over time
- Identify patterns and seasonal trends
- Track the impact of SEO changes on rankings
Tags Report
- Group and analyze keywords by custom categories
- Compare performance across different keyword segments
- Identify which types of keywords are performing best
Pages Report
- URL-level ranking analysis
- Spot content cannibalization issues
- Track which pages are ranking for which keywords
Competitor Ranking Report
- Compare rankings against up to 5 competitors
- Identify competitor ranking gains and losses
- Discover new ranking opportunities
SERP Features Report
- Complete analysis of SERP landscape, including organic, paid, and feature elements
- Track ownership of different SERP features
- Monitor AI Overview (AIO) trends over time
- View historical data showing how AIOs have evolved in your tracked SERPs
- Analyze the impact of SERP features on click-through rates
Each report includes customizable date ranges and export options for deeper analysis and reporting.
Competitor discovery
One of Similarweb’s standout features is its ability to automatically identify your true search competitors, not just the ones you think you’re competing against. This reveals untapped opportunities and potential threats you might have missed.
Pros and cons
| Pros | Cons |
| Unmatched competitive intelligence capabilities | Higher price point than specialized tools |
| Advanced AI-driven insights and recommendations | A lot of options for beginners |
| Fresh and accurate data based on real user search behavior and data from the last 28 days.Excellent data visualization for reporting | |
Pricing
- Starter: $199/month
- Team: $1,400/year
- Business: $35,000/year
- Enterprise: Custom pricing for full digital research suite
- Free limited version available
2. Advanced Web Ranking
Advanced Web Ranking (AWR) is one of the most established rank tracking tools, offering powerful features for agencies and SEO professionals who need comprehensive ranking data.
Multi-Location Tracking
AWR excels at tracking rankings across different search engines, devices, and locations. You can monitor performance in specific cities, regions, or countries, making it ideal for businesses with international reach.
Forecasting Tool
A standout feature is AWR’s forecasting capability, which predicts future ranking positions based on historical data and current trends. This helps in setting realistic expectations and planning SEO strategies.
Scheduling and Automation
AWR offers robust automation capabilities for rank tracking and reporting. You can schedule tracking at specific intervals and automate report generation and delivery to clients or stakeholders.
Data Segmentation
The platform allows for detailed segmentation of ranking data by keyword groups, landing pages, or custom parameters. This makes it easier to analyze performance for specific sections of your website or campaign initiatives.
Pros and Cons
| Pros | Cons |
| Extensive customization options | Steeper learning curve for beginners |
| Excellent historical data retention | Desktop version can be resource-intensive |
| Strong agency-focused features | Less intuitive interface than newer tools |
| Good value for high keyword volumes |
Pricing
- Starter: $99/month, 7,000 keywords
- Agency: $199/month,35,500 keywords
- Enterprise: $499/month, 35,500 keywords
3. SEOmonitor
SEOmonitor offers a focused rank tracking solution with strong forecasting features that help SEO professionals demonstrate ROI and justify their strategies.
Forecasting Engine
The platform’s forecasting tool helps predict future traffic and conversions based on ranking improvements. This allows you to set realistic goals and demonstrate the potential business impact of your SEO efforts.
Daily Alerts System
The tool monitors significant ranking changes and sends alerts when it detects issues that require attention or opportunities that could be capitalized on, including potential Google algorithm updates.
Pros and Cons
| Pros | Cons |
| Excellent forecasting capabilities | Limited integration with non-SEO tools |
| Clean, intuitive user interface | Fewer features than all-in-one platforms |
| Strong focus on business impact metrics | Limited historical data on lower plans |
| Transparent, flexible pricing structure |
Pricing
- Business: $99/month, 1000 keywords
- Pro: 290/ month, 3000 keywords
4. Mangools SERPWatcher
Mangools SERPWatcher offers straightforward rank tracking at an affordable price point, making it ideal for small businesses and independent SEO professionals.
Daily Rank Updates
SERPWatcher offers daily ranking updates for all tracked keywords, ensuring you always have the most current data about your search visibility.
Custom Notifications
The platform sends personalized email notifications about significant ranking changes, allowing you to respond quickly to both opportunities and potential issues.
Pros and Cons
| Pros | Cons |
| Extremely user-friendly interface | Fewer advanced features than premium tools |
| Excellent value for small keyword sets | Limited competitor tracking capabilities |
| Integration with other Mangools tools | No API access on lower plans |
| No steep learning curve for beginners |
Pricing
- Basic: $29.90/month, 100 keywords
- Premium: $44.90/month, 500 keywords
- Agency: $89.90/month, 1,200 keywords
5. Google Search Console
Google Search Console (GSC) is Google’s free tool for webmasters that offers basic rank tracking capabilities directly from the source of the search data.
Historical Data
The tool stores up to 16 months of performance data, allowing you to track ranking trends over time and identify seasonal patterns in your search visibility.
Page-Level Performance
The tool breaks down performance metrics by individual pages, making it easier to identify which content is performing well and which needs optimization.
Pros and Cons
| Pros | Cons |
| Direct data from Google | Limited to Google search engine only |
| Completely free to use | Less detailed than paid rank trackers |
| Includes actual user interaction data | Average position metrics can be misleading |
| Simple integration with Google Analytics | No competitor tracking |
Pricing
6. SEO PowerSuite
SEO PowerSuite offers a desktop-based alternative to cloud rank trackers, providing robust functionality without recurring subscription fees.
Rank Tracker Tool
The Rank Tracker component of SEO PowerSuite monitors your rankings across 400+ search engines in multiple locations. It provides detailed historical data and visualizations to track your progress over time.
SERP Feature Monitoring
The tool tracks your visibility in various SERP features, including featured snippets, local packs, and knowledge panels, giving you insights into your complete search presence.
Competitor Tracking
SEO PowerSuite allows you to monitor your competitors’ rankings alongside your own, helping you identify opportunities and threats in your search landscape.
Pros and Cons
| Pros | Cons |
| One-time payment option (no subscriptions) | Software must be running for updates |
| Unlimited keyword tracking | Less frequent automatic updates |
| No data sharing with third parties | Desktop software resource requirements |
| Detailed customizable reports | Steeper learning curve |
Pricing
- Free version: Basic functionality with limited reporting
- Professional: $24.95/ month
- Enterprise: $41.60 month
7. Wincher
Wincher is a European rank tracker that offers an excellent balance of functionality and affordability, with special attention to keyword opportunity identification.
Daily Rank Updates
Wincher provides daily ranking updates for all tracked keywords, ensuring you always have current data to inform your SEO decisions.
Keyword Discovery
The platform’s keyword discovery feature identifies new ranking opportunities based on your current visibility and search trends. It suggests keywords with high potential that you’re not currently targeting.
Competitor Insights
The tool monitors your competitors’ rankings alongside your own, with side-by-side comparisons that highlight opportunities to outrank them for valuable keywords.
Pros and Cons
| Pros | Cons |
| User-friendly interface | Limited to Google search engine |
| Excellent value for daily tracking | Fewer advanced features than premium tools |
| Strong European market coverage | Limited historical data on lower plans |
| Flexible keyword organization |
Pricing
- Basic: €49/month, 500 keywords
- Premium: €89/month, 1000 keywords
- Professional: €319/month, 5,000 keywords
8. SE Ranking
SE Ranking offers comprehensive rank tracking features at a competitive price point, making it an excellent choice for small agencies and growing businesses.
Flexible Tracking Frequency
SE Ranking allows you to choose your rank checking frequency (daily, every 3 days, or weekly), with pricing that scales based on your update needs. This flexibility helps optimize costs based on your requirements.
White-Label Reporting
The platform offers fully customizable white-label reports that can be branded with your company’s logo and colors. These reports can be scheduled for automatic delivery to clients or team members.
Historical Data Analysis
SE Ranking maintains detailed historical ranking data, allowing you to analyze long-term trends and the impact of your SEO efforts over time with interactive charts and graphs.
Pros and Cons
| Pros | Cons |
| Excellent price-to-feature ratio | Limited SERP feature tracking |
| Simple interface | Fewer advanced features than premium tools |
| Flexible checking frequency options | Mobile app has limited functionality |
| Comprehensive competitive analysis |
Pricing
- Essential: $52/month, 500 keywords (daily updates)
- Pro: $95.20/month, 2,000 keywords (daily updates)
- Business: $207/month, 5,000 keywords (daily updates)
9. Nozzle
Nozzle takes rank tracking to the enterprise level with advanced SERP analysis capabilities and massive keyword tracking capacity, ideal for large organizations and competitive industries.
Comprehensive SERP Analysis
Nozzle captures full SERP data, storing every result for your tracked keywords. This provides unprecedented insights into your competitive landscape and SERP feature distribution.
Unlimited Competitors
Unlike most rank trackers that limit competitor tracking, Nozzle monitors every domain that appears in your tracked SERPs, giving you complete visibility into your competitors’ performance.
Custom Data Points
The platform allows you to create custom metrics and data points specific to your business needs, enabling more relevant analysis and reporting for your unique situation.
Advanced Segmentation
Nozzle offers powerful segmentation capabilities, allowing you to analyze rankings by device, location, SERP feature, search intent, and custom parameters.
Pros and Cons
| Pros | Cons |
| Unmatched depth of SERP data | Higher price point than standard tools |
| Massive keyword tracking capacity | Steeper learning curve |
| Highly customizable dashboards | Primarily suited for enterprise needs |
| Advanced visualization capabilities |
Pricing
- Entry-level plans typically start around $49/ month
- Advanced $99/ month
10. SEMrush
SEMrush offers one of the most comprehensive SEO toolkits on the market, with its Position Tracking tool being a standout feature for rank monitoring.
Position tracking
The Position Tracking tool lets you monitor your website’s rankings on Google, Bing, and Baidu. It provides daily updates on your keyword positions and visibility score, giving you a clear picture of your SEO performance.
SERP features monitoring
SEMrush tracks your presence in various SERP features, including featured snippets, local packs, and knowledge panels. This helps you identify opportunities to capture these high-visibility positions.
Competitor analysis
The tool automatically identifies your search competitors and tracks their rankings alongside yours. This side-by-side comparison makes it easy to spot gaps and opportunities in your SEO strategy.
Customizable reporting
Create branded, white-label reports that can be scheduled for automatic delivery to clients or team members, saving you valuable time on reporting.
Pros and Cons
| Pros | Cons |
| Suite of SEO tools beyond rank tracking | More expensive than specialized rank trackers |
| Excellent visualization of ranking data | Can be complex for beginners |
| Extensive competitor analysis features | |
| Regular feature updates and improvements |
Pricing
- Pro: $139.95/month for 500 keywords
- Guru: $249.95/month for 1,500 keywords
- Business: $499.95/month for 5,000 keywords
11. Ahrefs
Best for technical SEO and backlink analysis with rank tracking
Ahrefs started as a backlink analysis tool but has evolved into a comprehensive SEO platform. Its Rank Tracker offers robust features for monitoring your keyword rankings.
Rank Tracker
Ahrefs’ Rank Tracker monitors your rankings across multiple search engines and locations. It provides detailed position history, showing how your rankings have changed over time with interactive graphs.
SERP Features Tracking
The tool tracks your presence in various SERP features, including featured snippets, image packs, and knowledge panels. This helps you understand your complete SERP visibility beyond just organic rankings.
Share of Voice Metric
Ahrefs calculates your “Share of Voice” metric, which estimates your overall visibility in search results based on keyword rankings and search volume. This provides a comprehensive view of your SEO performance.
Competitor Comparison
Track your performance against up to five competitors simultaneously. The tool shows how your rankings compare to competitors and identifies keywords where you’re outperforming or underperforming.
Pros and Cons
| Pros | Cons |
| Excellent integration with other Ahrefs tools | Higher price point compared to specialized rank trackers |
| Powerful backlink data correlation with rankings | Less frequent ranking updates on lower plans |
| Clean, intuitive interface with interactive graphs | Limited number of keyword tracking on lower tiers |
| Exportable data for custom reporting |
Pricing
- Lite: $99/month, 750 keywords
- Standard: $199/month, 2,000 keywords
- Advanced: $359/month, 5,000 keywords
12. Moz
Best for user-friendly rank tracking with local SEO features
Moz Pro offers a comprehensive suite of SEO tools, including its Rank Tracker that combines ease of use with powerful features, particularly strong for local SEO.
Rank Tracker
Moz’s Rank Tracker provides daily updates on your keyword rankings across desktop and mobile devices. The interface shows clear visualizations of ranking changes over time, making it easy to spot trends.
Local Market Analytics
A standout feature of Moz is its local rank tracking capabilities. You can track rankings across different locations down to the zip code level, essential for businesses with physical locations or targeting specific geographic areas.
SERP Analysis
Moz tracks your visibility in SERP features like featured snippets, local packs, and knowledge panels. The tool provides insights into which SERP features you currently own and opportunities to capture more.
Pros and Cons
| Pros | Cons |
| Intuitive interface ideal for beginners | Fewer advanced features than some competitors |
| Strong local SEO tracking capabilities | Limited keyword tracking on lower-tier plans |
| Excellent integration with other Moz tools | Less detailed SERP feature tracking |
| Good educational resources for SEO learning |
Pricing
- Starter: $49/month, 50 keywords
- Standard: $99/month, 300 keywords
- Medium: $179/month, 1,500 keywords
- Large: $299/month, 3,000 keywords
Choose the best rank tracking tool for your workflow
After thoroughly evaluating all these rank trackers, it’s clear that your specific needs should guide your selection. However, certain patterns emerged during our testing:
For comprehensive market intelligence: Similarweb stands alone in offering the complete package, combining powerful rank tracking with cross-channel integration and competitive intelligence capabilities. This makes it the ideal choice for businesses that want to understand the full picture beyond just keyword positions.
For small businesses and beginners: Consider user-friendly options like Wincher or SE Ranking that offer essential tracking features at affordable price points. Google Search Console provides a free starting point, though with limited capabilities.
For enterprise organizations: Nozzle offers impressive SERP analysis, but Similarweb’s enterprise plans deliver the combination of depth, usability, and cross-channel integration that makes it the preferred choice for many Fortune 500 companies.
While each tool has its strengths, Similarweb consistently emerged at the top of our testing for its unique combination of comprehensive rank tracking, market intelligence, and actionable insights. It’s the closest thing to having a complete digital strategy platform rather than just a rank tracker.
Remember that most of these tools offer free trials, so you can test them before committing. Your rank tracking tool will be central to your SEO strategy, so choosing the right one can make all the difference in your organic search success.
FAQs
1. What is the best rank tracker for tracking historical keyword data?
Discover which rank trackers provide reliable historical data, helping you analyze performance trends over time and measure the impact of your SEO efforts. Tools like Similarweb and Advanced Web Ranking excel at offering detailed historical insights.
2. How do I choose the best rank tracker for my SEO needs?
Get expert advice on selecting the right rank tracker by comparing features, reporting options, and pricing. Consider factors like historical data, competitor analysis, and SERP feature tracking to match the tool to your SEO goals.
3. What is the best rank tracker for tracking fresh keyword data?
Similarweb is the only SEO ranking tool that offers fresh data from the last 28 days across over a billion keywords. This allows you to detect ranking shifts as they happen and respond faster to changing search trends.