Follow these TikTok and YouTube creators for better financial health in 2024


We’re headed into a new year, which means many of us are making financial resolutions for 2024. But if you really want to up your money game, you can’t always do it by yourself.

So where should you seek advice?

Of course, MarketWatch’s social-media accounts — find us on TikTok and YouTube, as well as Instagram and Facebook, for starters — are the go-to place for information related to investing, personal finance and retirement. And don’t forget Quentin Fottrell, our Moneyist columnist, who has a lively group on Facebook

But our newsroom has compiled several other sources across such platforms as TikTok, Instagram
and X (formerly Twitter) that we also think you could find value in following.

Here go some of our go-to picks.

Vivian Tu is a TikTok and Instagram star who reaches millions of followers. Known as “Your Rich BFF,” the former Wall Street trader aims to demystify the world of money and make financial information accessible to marginalized communities, young people and just about anyone else. She talks about wealth-building strategies and how to avoid consumer pitfalls, among other subjects. She was also named to the MarketWatch 50 list this past year.

Personal-finance guru Dave Ramsey has plenty to say on his many social-media platforms, such as Instagram. His snippets of advice are usually offered up in the form of clips from his radio program/podcast. He’s got a take-no-prisoners approach that can make him a bit polarizing, but his suggestions are typically on the mark.

Former Federal Reserve economist-turned-consultant Claudia Sahm cuts through Fed-speak in her X account, and offers a keen sense of where the economy is headed.

The Broke Black Girl is known for serving up common-sense money advice on Instagram and being influential among the younger generation. She describes herself as providing “culturally relevant” financial education.

Ryan Detrick, chief market strategist at the Carson Group LLC, is a savvy technical analyst. On X, he’ll share thoughts on market patterns, along with relevant charts.

And speaking of charts, Charlie Bilello, another strategist, offers a steady stream of them on X that cut to the biggest questions facing markets and the economy.

The Financial Diet is a female-founded personal-finance YouTube channel that aims to “rethink your relationship with money, culture and class.” It offers educational videos on budgeting and getting out of debt, as well as sharp takes on where money intersects with pop culture. One example: a video essay arguing that HBO’s hit “Sex and the City” franchise forever “ruined women’s relationship with money.”

Dividend Growth Investor is a solid source on X for updates on dividend increases, but also broader insights on how to think critically about income plays.  

Soren Iverson‘s X account is not about finance, per se. But if you want to know which tech companies are making products that resonate with users — or drive people crazy — this designer’s platform provides an amusing take. Iverson imagines satirical features for your favorite apps, but some really get at why people use popular apps.

Caleb Hammer has a personal-finance interview show that posts on Instagram, TikTok and YouTube. He takes deep dives into his guests’ finances and gives advice on things related to student-loan repayment and spending habits.

The Budgetnista YouTube channel comes via personal-finance educator and New York Times bestselling author Tiffany Aliche. Her signature “Live Richer Movement” purports to have helped women worldwide to save, manage and pay off hundreds of millions of dollars. Her how-to videos invite you to “discover your investing personality” and offer advice on topics such as raising your credit score, choosing the best savings account and more. 

Humphrey Yang has a strong following on YouTube for his perspectives on personal finance. He discusses such topics as getting the most out of credit cards and whether to lease or buy a car.

Folks who are smart about all things tax-related make a point of sharing and exchanging ideas via #taxtwitter on X (formerly Twitter). This is not a single account as such, but a collective of specialists who get into the nitty gritty of every tax issue and help each other when they get stuck. Just plug in the hashtag and you’re good to go.

Budget coach Rachel Rivera is all about, well, budgeting. On her @raemichelleplanners Instagram and TikTok platforms, she breaks down the process through visualization — that is, you see her actually working up her budget. She also talks about savings and how to master your money.

Zaid Admani has a TikTok account focused on business-centric news such as earnings for big companies like Disney and Netflix, moves by the Federal Reserve and Apple’s new product releases.

John Liang has his @johnsfinancetips Instagram platform — it’s good for learning about uncommon personal-finance strategies, travel hacks and all sorts of deals. He recently shared how he flew to Hawaii for a mere six dollars!

Finally, people who are smart about their money know better than to take their chances at the casino. Still, if you seek the occasional gambling thrill, why not live vicariously through someone else? A YouTuber who goes by the moniker Vegas Matt lets you see him play the slots — and he wagers big (as much as $1,000 a spin). He seems to lose more often than not, but, hey, at least it’s not your money.

Las Vegas News Magazine

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