Don’t miss these rival sales competing with Amazon Prime Day


Amazon Prime Day 2022 arrives on 12-13 July. Prime Day offers thousands of exclusive discounts site-wide. Of course, to pick up a Prime Day discount, you’ll need a Prime membership. The service costs £7.99/US$14.99 per month (or £79/$139 for the year).

You can check out all the early Prime Day sales in our round-up.

But, if you don’t want to commit to a subscription, or can’t stand the idea of making Jeff Bezos any richer, the good news is there are loads of other retailers participating in massive summer sales in both the UK and US.

Prime Day Alternatives in the UK

John Lewis summer sale

In the John Lewis summer sale, you can deals on all kinds of electronics. Here are some discounts to check out:


Or you can browse all the top offers on electronics.

eBay: 10% off

Right now, if you head over to eBay, you can save 10% on selected products. Just use the code HEREIS10 to unlock the discount. The 10% sale is on until 9 June.


Argos: summer savings on small appliances

Argos is having a summer sale with a whole slew of deals on small appliances. Here are some of the best:

Currys: Clearance deals

There’s plenty to browse in the Currys clearance sale.


Very: Very big sale

Very’s sale runs until 7 July. The deals change but here are some of the products that caught our eye.

Hisense 40A4GTUK 40 inch, Full HD, Freeview Play, Smart TV with Alexa in black for £189, down from £259HP15s-fq2016na Laptop (15.6in FHD, Intel Core i5 1135G7, 8GB RAM, 512GB SSD) in silver for £449, down from £579Shark Anti Hair Wrap Corded Stick Vacuum Cleaner with Flexology, Pet Model HZ500UKT, for £199 down from £269Prime Day Alternatives in the US

Walmart (US)

There’s been no announcement from Walmart yet, but we expect the retailer to have a competing sale at around the same time as Prime Day. Typically, the Walmart sale lasts a day longer than Amazon’s own.

Best Buy (US)

Last year, Best Buy‘s Bigger Deal event started on 15 June and carried on until 22 June, coinciding the end of Prime Day and we would expect to see a similar overlap with the Amazon sale this year. You’ll find deals across all sorts of tech including TVs, laptops, tablets, phones, Apple devices and more. 

Target (US) – ‘Deal Days’

Target has announced its Deal Days event. It kicks off on 11 July – a day before Prime Day. Target has not announced any specific deals yet, but we do know the prospective savings in several product areas:

Up to 50% off tech$70 off Apple productsUp to 40% off kitchen appliances Up to 35% off floor care products Head to Target to see all of its offers.

Not all of the sales have been announced yet, so we’ll update this article as more are announced. We’re also keeping track of the best deals on Amazon and beyond in our dedicated deals hub. For deals on specific types of devices, see our best deals round ups:

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