Adidas Is Selling Its $200 Running Shoes for Just $90 Right Now, and Shoppers Say They're 'Incredibly Comfortable'
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Most running shoes follow a familiar formula. There’s a fabric upper that wraps around the foot for a snug fit, a foam midsole to cushion your strides, and an outsole to provide grip. The Adidas 4DFWD, however, is not like most running shoes. This unique sneaker eschews the traditional foam midsole in favor of a futuristic-looking 3D-printed sole design that promotes smooth strides. It’s unlike any other running shoe, but according to Adidas shoppers, it works—and now’s the perfect time to try a pair while they’re over $100 off.
The Adidas 4DFWD 4 Running Shoes are now only $90 during the brand’s Week of Deals sale—a 55% discount on its normal price of $200. These sporty sneakers feature a unique 3D-printed midsole, and many of the 300-plus Adidas shoppers who have given them a five-star rating report they’re “ultra comfortable.” One colorway—Cloud White—is left in stock (all others have sold out) in sizes 6.5 to 14, but we recommend picking up yours soon because they could vanish tomorrow.
Adidas 4DFWD 4 in Cloud White/Cloud White/Core White, $90 (was $200) at Adidas
Courtesy of Adidas
This style features a 3D-printed midsole, which Adidas (confusingly) calls a “4D” midsole. To create it, the brand partnered with Carbon, a Silicon Valley-based 3D printing company, and utilized reams of athlete data to optimize the lattice midsole structure. With each step, the 4DFWD 4’s midsole compresses, but instead of bouncing back upward like foam usually does, it mechanically converts that force into forward motion, propelling you at toe-off and promoting smooth strides. It’s paired with a snug-fitting textile upper, and on the bottom, a synthetic outsole ensures reliable grip on the pavement.
The novel design might leave you scratching your head, but you can set your skepticism aside: Adidas shoppers love this shoe. One called it “really comfortable” and said it “looks interesting and feels like a feather.” Another said it has the “best cushioning.”
“The shoes are incredibly comfortable to wear, fitting my size perfectly,” said another. “I also love the design and style, which look great.”
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“Very good for running, walking, and training,” said another shopper. “They wrapped my feet like a glove!”
Want to try something truly new on your feet? The Adidas 4DFWD 4 might be exactly what you’re looking for—and at just $90, there’s never been a better time to grab a pair. But act fast, because this popular shoe has already sold out in three colorways and inventory won’t last long at this bargain bin price.