The period of the funds OLED TV is coming to an finish – and whilst an OLED fan, I can’t say I’m sorry
The recent CES 2026 was, as usual, a showcase for the best OLED TVs, with LG and Samsung trotting out new flagship models with brighter screens, sleeker designs, and all manner of AI-based features to enhance both picture quality and the overall user experience.
At this year’s show, however, there was an even greater sense of urgency to the OLED TV unveilings I attended. And that may be because OLED TVs, which consistently earn our highest praise year after year, are now under threat from a formidable new contender for the best TV crown: RGB mini-LED.
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From what I’ve seen so far of this tech, it’s capable of OLED-level contrast, shadow detail, black uniformity, and viewing angles – ie, all the things that OLED used to beat the competition on, year after year.
Many new models also have a claimed 100% BT.2020 color space coverage, which is a benchmark that OLED doesn’t match. (The LG G5 topped out at 81.3% when we measured it, and the Samsung S95F at 89.3%.)
The new RGB mini-LED TVs slated to arrive in 2025 are likely to be priced higher than the same-size OLED models, even the flagship ones such as the LG G6 and Samsung S95H. But if history is any indication, those prices will quickly fall, while OLED prices will keep stalling, and the real competition with OLED will then kick in, and I don’t expect the tide to turn in OLED’s favor.
A tale of two OLEDs
Another CES TV takeaway was that the OLED TV category is not just facing an existential threat, but is starting to split into two distinct camps: luxury OLED and everyday OLED.
The main example of the luxury trend on the CES show floor was the new LG OLED evo W6 Wallpaper TV. This series features a 9mm, pencil-thin Primary RGB Tandem 2.0 display panel – the same one used in the company’s 2026 flagship G6 OLED TV – that’s wirelessly tethered to LG’s latest-gen Zero Connect Box, an external connection box that supports lossless 4K 165Hz transmission.
LG hasn’t released pricing information yet for the W6, but we expect it to arrive at a premium over the G6 OLED series. It was the star attraction of LG’s CES tech briefings, and appears to be a main focus for the company, which touted its innovative design, flush-mount installation features, and also its reflection-free screen and ability to display artworks from LG’s Gallery+, a subscription-based platform that lets viewers select from a library of over 4,500 still and motion images to display in ambient mode.
In Samsung’s off-site CES display, the new flagship Samsung S95H OLED TV also impressed with its bright QD-OLED display panel featuring a Glare Free OLED screen coating that thoroughly eliminated reflections. Samsung says that the S95H is 35% brighter than last year’s Samsung S95F and features refined tone mapping that lets it process HDR sources mastered at up to 4,000 nits with ease.
We always expect to see year-over-year improvements such as these in Samsung’s flagship OLED TVs, but the most notable changes were a new metal ‘art frame’ that gives it an elegant floating effect when wall-mounted, and support for the Art Mode found in the company’s The Frame TVs. The S95H features built-in connections, but can also optionally be paired with the company’s Wireless One Connect Box for a cable-free installation, even to have up to eight HDMI ports.
Compared to these very design-forward TVs, LG and Samsung’s more affordable, mid-range OLED offerings at CES looked comparatively bland. For 2026, LG has opted to split its trusty C-series lineup into two, with the larger 77- and 83-inch models getting the same Primary RGB Tandem 2.0 display panel found in the flagship G6 and W6 series, while the smaller screen sizes will carry over the same type of OLED panel used in last year’s LG C5.
With the ‘better’ C6 version (LG calls it the C6H) limited to large screen sizes – and potentially priced higher due to the upgraded OLED panel – the smaller, more mainstream models in the 2026 C-series don’t appear to have advanced much over last year’s LG C5, which in itself represented only an incremental improvement over the previous year’s LG C4.
And then there’s LG’s budget B-series OLED models. A new B6 series wasn’t revealed at the show, but LG confirmed it’s coming – and given the direction the C6 series is taking, I don’t expect it to be much different than last year’s LG B5 series, which again was only an incremental improvement on the previous year’s LG B4 series.
As for Samsung, the company’s new S90H OLED series was announced at the show. Similar to last year’s Samsung S95F, we expect only the 65-inch model to feature a higher-performance QD-OLED display panel. The full S90H series does gain the Glare Free screen tech used in Samsung’s flagship TVs, however, which will make it a more enticing option for bright room viewing.
Again, we know a budget-friendly Samsung S85H OLED model is coming, but it looks set to be extremely similar to the Samsung S85F from 2025.
Cheaper OLED TVs: Winter is coming
So, the story for OLED TVs in 2026 is essentially that flagship models are brighter, more beautiful, and more packed with innovative features than ever.
The midrange and budget models, in contrast, will be basically the same versions we’ve seen over the past few years, with only minor enhancements – and yet the world of competitor TV tech is moving fast around them
If RGB mini-LED TVs (or other variants such as TCL’s SQD mini-LED) end up priced competitively with the more affordable OLED TVs, while offering higher brightness and otherwise equivalent or even better performance, the market for even mid-range OLED, let alone budget models like the LG B-series and Samsung S85-series, could quickly evaporate.
I’d fully expect that fancy, design-savvy, wireless OLED TVs with much higher than average brightness and effective anti-glare screen coatings will continue on well into the future.
As for cheaper, basic OLED TVs… it was nice knowing ya.
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