Pure Cycles ‘Beginning Management’ App Helps Abortion and Deliberate Parenthood

Natural Cycles markets itself as a natural alternative to hormonal birth control, as well as an app that can help women “get pregnant faster.” Its website claims to support women during pregnancy with “advice in personalized messages” and the ability to “follow the development of your baby & your body.”

But what kind of advice is it actually offering to pregnant women?

Tracking Ovulation v. Pushing Abortion

One Natural Cycles user was recently appalled at the information NC provided when she logged a positive pregnancy test in the app.

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Because she had not indicated to the app that she was trying to conceive, it apparently deemed the pregnancy “unplanned” and almost immediately offered Planned Parenthood as a resource for abortion. Though the online guide also stated the options of “parenting” and “adoption,” no resources were suggested for those two decisions.

Instead, the app only offered:

“If you live in the US and are considering termination, you can visit the Planned Parenthood website to learn more about abortion access.”

Sarah Neely, Operation Rescue’s Chief Operating Officer, comments, “Why is Natural Cycles promoting one of the biggest purveyors of ‘the pill’ in the first place, when the app’s supposed mission is to help women utilize non-hormonal birth control? Planned Parenthood practically worships ‘the pill,’ constantly selling it as a symbol of empowerment for women while depending on its failure rate to bring in abortion patients.”

Of course, Planned Parenthood would naturally get in bed with an app that also promotes itself as the “only app of its kind cleared by the FDA as birth control” – a prominent message on Natural Cycles’ website. Planned Parenthood would never miss an opportunity to sell more abortions when any method of birth control fails.

The better question is why an app that claims to exist to help women avoid hormonal BC and supposedly find support in pregnancy would be so willing to instantly promote abortion through Planned Parenthood, leaving out any other resources for users who become pregnant.

For that answer, we need look no further than Natural Cycles’ Medical Advisory Board. Nearly every member has deep ties with Big Abortion, and especially with Planned Parenthood.

Medical Advisory Board Turned Death Panel

• Kristina Gemzell Danielsson – Besides spending 7 years as a member of the International Planned Parenthood Federation’s International Medical Advisory Panel (2015-2021), Danielsson is probably best known for helping develop the deadly two-step abortion pill regimen of mifepristone and misoprostol currently used today in chemical abortions. Far from encouraging women to use a natural form of birth control, Danielsson currently advocates for using her deadly chemicals to end the life of a child through the second trimester.

• Barbara Levy – Levy was vice president of health policy at the pro-abortion American College of Obstetricians and Gynecologists for over seven years and has publicly defended abortion through all nine months. She was also listed as a 2025 member of the Planned Parenthood Pacific Southwest Honorary Committee (donors who gave $5,000 or more).

• Jessica Shepherd – Shepherd has been a speaker for at least one Planned Parenthood event and was also included in a Planned Parenthood press release. In a 2020 interview, she referred to Planned Parenthood as her “mainstay” for hormonal birth control.

• Natalie Crawford – In 2022, a full statement from Crawford was included in a press release from Planned Parenthood Advocates of Virginia.

• Anita Nelson – Nelson is a Senior Editor for the textbook Contraceptive Technology. The book’s main website lists Planned Parenthood no less than five times as a resource, including as a resource for teens.

• Sarah Oreck – Oreck markets herself as a “reproductive psychiatrist.” In a recent interview, Oreck denied that many women experience regret after abortion, claiming that “post-abortion syndrome” was “widely debunked” and “falsely suggests that abortion inherently leads to regret or mental illness.”

Women Should Think Twice 

The app user who originally reached out to Operation Rescue also reported she would no longer be using the NC app. The immediate suggestion of an abortion at Planned Parenthood when she indicated pregnancy presented as a huge, red flag – as it should have.

Neely adds, “Natural Cycles promotes itself as ‘backed by science’ but it seems mostly backed by Big Abortion, which has never cared about the health of women, only the money it can make from them. Nearly every person on this Medical Board seems to be an abortion radical. Women should think twice before trusting their fertility to a group of people that supports killing babies in the womb and has helped establish the policies and protocols to do it. Nothing is natural about pushing abortion.”

LifeNews Note: This article was originally published by Operation Rescue, a leading pro-life, Christian activist organization dedicated to exposing abortion abuses, demanding enforcement, saving innocent lives, and building an abortion-free America. The author, Sarah Neely, is Chief Operating Officer for Operation Rescue.