Don’t miss live coverage of Google’s Pixel launch – phones, watches and one big Android innovation
3 hours ago, By AnyronCopeman7.17pm BST
And that’s a wrap! Gotta say, I’ve never seen a launch event quite like that. Google has gone big for the 10th generation of Pixel phones.
Remember, all our launch coverage is live now. Just head to our dedicated Pixel Event Guide page to start reading.
3 hours ago, By AnyronCopeman7.13pm BST
Here we go! The event concludes with the Jonas Brothers debuting the video for their new song “I Can’t Lose”, which was shot exclusively on the Pixel 10 Pro.
Is the iPhone still king for smartphone video? The Pixel might have caught up!
3 hours ago, By AnyronCopeman7.08pm BST
NBA star Steph Curry is Google’s new ‘Performance Advisor’, which means he’ll be providing feedback for Health, Pixel and Cloud products. It’s quite a coup.
2 hours ago, By AnyronCopeman7.03pm BST
Okay, the mention of soccer has slightly triggered me slightly, not gonna lie. Yes, I’m British and overly protective of our national sport, football!
3 hours ago, By AnyronCopeman7.01pm BST
I’ll be honest, I don’t know what’s going on right now…
But is the Pixel Watch 4’s heart rate accuracy really on par with a chest strap? I’d like to see evidence for that.
3 hours ago, By AnyronCopeman6.58pm BST
The YouTube algorithm worked its magic on me a few months ago, and I’ve been enjoying plenty of great (and unhinged) SubwayTakes ever since. Cool to see Kareem on the stage!
3 hours ago, By AnyronCopeman6.55pm BST
This voice translate feature is the real deal. Not only does it translate what you’re saying in real time, but it also makes the voice and tone of the speaker! Impressive.
3 hours ago, By AnyronCopeman6.52pm BST
Okay, now the Jonas Brothers are filming a video on the Pixel 10.
But Google isn’t showing us the final result until later! What a tease.
3 hours ago, By AnyronCopeman6.49pm BST
Ooh, Google is comparing the Pixel 10 to the iPhone 16 Pro Max directly! It makes a change from the ‘Phone X’ we often see in keynotes.
3 hours ago, By AnyronCopeman6.47pm BST
I’m very much an amateur photographer, but I’m glad Google is also focusing on professionals. Andre D. Wagner can take great photos even without editing, as the samples on the screen are showing.
4 hours ago, By AnyronCopeman6.43pm BST
“Close your legs!” is something I didn’t expect to hear during this keynote.
The new Camera Coach feature looks legit though!
4 hours ago, By AnyronCopeman6.40pm BST
Up next: cameras.
Alex Cooper is gonna show us how to do some AI edits. And now, you can just ask Google to edit photos for you – no need to dive into Settings. It works pretty well, but what even is a photo these days.
4 hours ago, By AnyronCopeman6.36pm
Wow, Jimmy has left Rick on read for nearly four and a half hours.
Steph Curry, Lando Norris and Alex Cooper get it even worse – more than 3 days!
Joking aside, I’m really excited to try Magic Cue on the Pixel 10. I think it could be a big moment for AI on phones.
4 hours ago, By AnyronCopeman6.32pm BST
Google is also making switching easier, allowing you to simply plug your old device into your new one.
As someone who switches phones on a monthly basis, it’s music to my ears, but I think WhatsApp will continue to be a pain.
4 hours ago, By AnyronCopeman6.29pm BST
Google is rattling through these new products! No sooner has the Pixel Watch 4 been showcased, but we’re already onto the updated Pixel Buds Pro 2.
The Pixel Buds 2a also get a mention.
4 hours ago, By AnyronCopeman6.26pm BST
Jimmy looks like a kid on Christmas morning! I can see why tbh – I think Google might’ve nailed it with the Pixel 10 Pro Fold. And IP68 water and dust resistance is a game-changer for book-style foldables.
4 hours ago, By AnyronCopeman6.24pm BST
Okay, this 100x Super Res Zoom is seriously impressive. I can’t wait to try it out.
I never thought I’d hear “Tensor” being used as a chant, but here we are…
4 hours ago, By AnyronCopeman6.22pm BST
“It’s 5pm somewhere!” says Adrienne. West Africa at the moment, I think.
4 hours ago, By AnyronCopeman6.20pm BST
Adrienne Loften is now on stage with. She’s Google’s Global Vice President of Product & Integrated Consumer Marketing. That’s quite a title.
Pixel has been voted as the ” world’s best phone” for the last two years – but by whom? It certainly wasn’t Tech Advisor…
AnyronCopeman6.18pm BST
So, F1’s Lando Norris and NBA’s Giannis Antetokounmpo are using Gemini to swap sports. I’ll let you know when they start talking about the phones.
4 hours ago, By AnyronCopeman6.14pm BST
Oh my god, they’ve turned Rick’s dog into an AI video! It’s made using Google Veo, if you’re interested.
4 hours ago, By AnyronCopeman6.12pm BST
Ok, so Google can’t figure out when Jimmy is hungry and order a pizza, but it can plan a full team celebration. I’ll take that.
4 hours ago, By AnyronCopeman6.09pm BST
I’ll be honest, it feels like I’m watching a late-night chat show so far. Though the setup is a little more cosy than The Tonight Show.
4 hours ago, By AnyronCopeman6.07pm BST
Sorry, there’s a cat on the roof outside my house that’s distracting me. If I take a photo of it with a Pixel phone, it still counts, right?
4 hours ago, By AnyronCopeman6.05pm BST
Jimmy Fallon is on stage! And now he’s joined by Rick Osterloh, Senior VP of Devices & Services at Google.
And don’t worry, Gemini and AI have already both been mentioned…
4 hours ago, By AnyronCopeman6pm BST
And we’re underway! Made by Google ’25 is go!
First up, it’s a ‘Pass the Phone’ challenge. Lando Norris, Steph Curry and many other stars are already on the screen.
4 hours ago, By AnyronCopeman5.58pm BST
We already know that this will be a star-studded event, with Steph Curry, Lando Norris, the Jonas Brothers and Jimmy Fallon all confirmed to be featuring. Who are you most looking forward to seeing?
4 hours ago, By AnyronCopeman5.56pm BST
If you’re one of the 27k+ people who have already tuned into the YouTube live stream, you’ll be enjoying a montage that cycles between the phones and a range of AI-generated clips.
Is that a sign of things to come? You betcha.
4 hours ago, By AnyronCopeman5.53pm BST
We’re in the unusual scenario where the embargo on news has lifted before the event actually gets underway.
So, if you want to read all about the announcements (and impress your friends as you predict the future), head to our Google Pixel event hub.
4 hours ago, By AnyronCopeman5.50pm BST
Hello! And welcome to Tech Advisor’s live blog of today’s Google Pixel event.
The keynote gets underway at 1pm in New York City (6pm UK time), so you’ve time to grab a drink and join me here in a few minutes.
1 day ago, By chris_martinWelcome to the Tech Advisor Made by Google live blog
In its Made by Google keynote, which takes place tomorrow at 1pm ET/6pm BST, Google will take the wraps off the Pixel 10 series of smartphones. We could also get a glimpse at other new devices, including the Pixel Watch 4.
Come back tomorrow for real-time analysis of the news as it unfolds – and don’t forget to refresh the page to see the latest announcements.
For more info, check out our Google Pixel 2025 Event Guide.