ASAP Rocky Support for Rihanna 'the Reason Behind Her Confidence' (EXCL)
Rihanna and A$AP Rocky both have a passion for fashion that’s strengthened their relationship to no end as they splurge without looking at the receipts, a source exclusively tells Life & Style.
“They’re spending a fortune on outfits and bling and don’t seem to care how much they spend,” the insider says of the billionaire Fenty founder and her A-list rapper beau.
“What really gets their rocks off is going out on the town in style. They love to spend hours in their closets, trying on clothes and shoes and accessories to match, and the more over the top it is, the better,” the source adds.
Ever since Forbes declared the Bajan singer a billionaire in 2021, the “Diamonds” singer has been seeing nothing but. As Life & Style previously reported, RiRi lives a luxurious lifestyle to match her newfound status.
To celebrate her success, she went on a shopping spree in NYC, making stops at Hat Club, Forbidden Planet and Maria Tash.
No stranger to flying private, the pop superstar has been taking ASAP Rocky and their two children, Riot and RZA, around in style. After reportedly collecting a $6 million check to perform at billionaire Anant Ambani’s pre-wedding party in May, family boarded a private jet in Milan to continue sightseeing.
Compared to flying around in a PJ, Rihanna spending tens of thousands per month on her hair doesn’t seem so ridiculous. “She’s been spending upwards of $20,000 a month on her hair for years and that hasn’t changed, even since she’s had kids,” a second source previously dished to Closer. “She has a personal hairstylist that does her hair anytime she leaves the house. She has hair extensions and gets them changed out every week. She wants brand new hair every time.”
But through it all and most importantly is Rihanna and her man’s obsession with fashion. “That’s the center of their life,” the first source notes.
Since beginning her empire in 2016, the mogul has extended into many industries. She started with Fenty Beauty, producing a variety of popular makeup products. She then launched Savage x Fenty, a lingerie brand, in 2018. Next, in 2020, Rihanna expanded the business expanded into skincare with the release of Fenty Skin, eventually culminating with Fenty Hair four years later. Most recently, she’s been planning on including children’s clothes under her personal umbrella, now that she’s a mother of two.
A huge help to the businesswoman has been her husband, ASAP Rocky, who had been noted as a fashion icon in his own right before getting with the Barbadian beauty.
“Rihanna has so much respect for Rocky and his fashion sense,” the source continues. The rapper has been by Rihanna’s side since first getting together in 2020, including attending Met Gala events, which Rocky is co-chairing this year, alongside his gal. “He’s the reason behind her confidence and the biggest inspiration in her range,” the source adds. “Everyone says he’s more involved in her clothing line than people think.”