This Bestselling Amazon Sneaker That Shoppers Are Calling 'Better Than Hoka' Is on Sale for Just $40 Right Now
Men’s Journal aims to feature only the best products and services. If you buy something via one of our links, we may earn a commission.
Hoka has completely changed how people think about running shoes because of its high-stack, ultra-plush, and super comfortable midsoles. The brand’s shoes are also not cheap, with no daily running or walking style costing less than $100. In spite of that, there’s a shoe on Amazon that’s recently become a topic of conversation among shoppers who say they’re very similar to the now-iconic brand, and it’s currently on sale at an unbeatable price.
The Nortiv 8 ActiveFloat Sneaker is now on sale for just $40 on Amazon, which is a 20% discount off the already affordable $50 price tag. These well-cushioned shoes have earned glowing reviews, with shoppers calling them “so springy” and “instantly comfortable.” The shoe is available in sizes 7.5 to 13 and comes in seven colorways.
Nortiv 8 ActiveFloat Sneakers, $40 (was $50) at Amazon
The Nortiv8 ActiveFloat Sneaker is a well-cushioned shoe designed for running, workouts, walking, and casual wear. The highlight here is the thick midsole made from ethylene vinyl acetate (EVA) foam—that’s the standard cushioning material used across the running shoe industry, including max-cushion brands like Hoka. The ActiveFloat’s generous sole offers exceptional shock absorption and creates a soft feel underfoot. On the bottom, a segmented rubber outsole generates good grip, and up top, a mesh upper breathes well (so your feet stay cool) and padding on the tongue and ankle collar creates a comfortable fit around your foot.
Reviewers have turned in lots of compliments for the Nortiv8 ActiveFloat Sneakers, but the biggest highlight is obvious: These shoes have lots of padding. One shopper called them “better than Hoka,” saying, “These were noticeably more comfortable than my Hokas at first try and at a third of the price!”
Related: Walmart Is Selling a $2,300 Treadmill for Only $670, and Shoppers Say It’s ‘Perfect for Morning Walks’
“They feel so springy,” another shopper said, adding that they “protect my feet and provide a soft footbed for my feet.”
Other shoppers were impressed with the shoe’s spacious fit and durability. “There’s room inside for my orthotics, and the fit is great,” said one. “I was very impressed with how instantly comfortable they were,” said another shopper who wears their ActiveFloat sneakers every day at work. “They still look and feel great. In fact, I just ordered another pair today.”
With its $40 price point, it’s safe to say you won’t find a better deal on a cushioned, do-it-all sneaker than the Nortiv 8 ActiveFloat. Do your feet a favor and grab a pair now—a deal like this won’t last long.